With the amount of rumours swirling around at this time of year, it is sometimes difficult to decipher the truth.These are matters of importance.
As the transfer talk is now coming to it's conclusion, there are enormous amounts of speculation swirling around Europe and the UK.
Not to worry however, because here at Tribalfootball, we have broken down the week's hottest transfer rumours, and inform you whether you should believe the paper talk or not.
Here are our top five trending transfer stories for the past week:
Philippe Coutinho - Liverpool
Clubs Interested: Barcelona
The biggest transfer story of the week, unsurprisingly, comes from Merseyside. According to the Sunday Express, Liverpool have notified Barcelona that they will have to pay £145m for Philippe Coutinho.
It is not like Barcelona do not have the money. Their coffers are stacked to the brim after selling Neymar for 222m euros, hence why their pursuit of Coutinho persists.
The crazy thing is, I still can't see Liverpool accepting that offer. I really can't.
And it is not hard to understand why.
Let's say hypothetically Liverpool do accept the fee, what are the consequences?
Well firstly, the Reds would lose arguably their best player - the one man who can win a match with his boot.
£145m is a handsome, even inflated, amount to be compensated, but what good would it do Liverpool now?
There is just over two weeks left until the transfer window shuts. Teams are reluctant to sell, as Liverpool have shown, and a replacement for Coutinho would be nearly impossible to acquire.
Coutinho has made it know to the club he wants the move, having handed in a transfer request. But haven't we seen this before, Reds fans?
In almost a carbon copy to the Luiz Suarez saga in 2013, Liverpool will hold onto to their prized asset for one more season.
The 24-year old should not fear that the Blaugrana will not be back for him. Instead, he should come at the season from the position that he knows it is his last season at Anfield, and like Suarez before him, give it his all to try and win the title, before departing for Barca next summer.
Likelihood: Not this summer
Antonio Conte - Chelsea
According to the Daily Express, Antonio Conte has been given £130m to spend on four players.
The champions were shocked on the opening day of the season, losing to Burnley 3-2 at home.
And in reaction to the loss, Conte has identified four players that could help bolster his squad.
The departure of Nemanja Matic has meant a replacement must be found, with the report suggesting Conte has identified Leicester's Danny Drinkwater too fill the role.
And lastly, disgruntled Southampton defender Virgil van Dijk, who has handed in a transfer request, has been a long-term target for the Blues.
Conte is running low on players, that much is true. If he can get any of the players listed by the Express, it would be an achievement.
There are arguments to be made that all of these players could be available for the right price, but the probability of all four players arriving within the next two weeks is unlikely.
There is a dearth of full-backs at Stamford Bridge. That should be the priority for Antonio Conte and nothing else. Fix that problem and Chelsea will be fine for the rest of the season.
Likelihood: Only the full-backs
Alexis Sanchez - Arsenal
Clubs Interested: PSG
Another week, another rumour linking Alexis Sanchez with a move away from Arsenal.
A reporter from the French outlet, Bernard Latour, reported: "Alexis Sanchez will spend the night in Paris. He is accompanied by a friend and his agent to negotiate with PSG."
The general sentiment around London is that Alexis will see out the last year of his Arsenal contract and then leave on a Bosman in a year's time.
It's a risky play by Arsenal, but one that makes a whole ton of sense.
While selling Sanchez to PSG is appealing because they are not in England, holding on to him for the season is worth more than the £50m they will receive now.
Alexis is in the top three players in the Premier League, without him, Arsenal lose there talisman, match-winner and goal scorer.
If Arsenal lose him, then it is highly unlikely that they will finish in the top-four. Missing out on the Champions League for the second season in a row would be a catastrophe.
Financially, they would lose endorsements, payments for qualifying for the competition and a downturn in global marketing.
On the pitch, they would struggle to attract players to the club and would then have to pay exorbitant wages, just like Manchester United did when they signed Zlatan Ibrahimovic.
Unlike Coutinho and van Dijk, Alexis has not handed in a transfer request. He is not unhappy at the Emirates, he just wants more. But he'll have to wait till next summer get it.
Olivier Giroud - Arsenal
Clubs He's Interested In: Borussia Dortmund
Continuing on with the Gunners,Olivier Giroud would only consider leaving the Emirates for one club.
However, the 30-year has reiterated his stance that does not want to leave. In typical Giroud fashion, he came off the bench last Friday to score the winner in Arsenal's 4-3 win over Leicester.
In a World Cup year however, it is understandable that Giroud has kept his ears open to any offers that interest him.
Giroud should jump at this chance and here's why.
In a rather unique situation, Giroud is Didier Deschamps first choice striker for France. His backup… Alexandre Lacazette.
As we know, Lacazette is the main man at Arsenal now, and you would think that Giroud will be placed pretty firmly behind him for the season.
Essentially, Giroud is boosting Lacazette's chances of taking over from him for Les Blues.
Does Giroud really want to waste an opportunity to be the leading striker of a France squad that many have tipped as one of the favourites for the Jules Rimet trophy?
He should leave. Score a ton of goals with Borussia, or wherever he can. At his age, this might be the last chance he gets to star, or even play, at a World Cup.
Likelihood: If Giroud pushes
Clubs Interested: Real Madrid
I think we can finally wipe David de Gea's name off the board of prospective transfers this summer.
For Los Blancos, they have had a relatively quiet summer given their history of emphatic transfers.
But why would they change a winning formula?
The La Liga season has not even started and Zinedine Zidane's side have collected two trophies.
The most recent, the Supercopa de Espana, came after a 5-1 win on aggregate over Barcelona.
Zidane is confident with Keylor Navas as his current number one, and it is not hard to understand why.
Breathe easy, United fans…
Likelihood:Not this summer