With the amount of rumours swirling around at this time of year, even after the winter transfer window, it is sometimes difficult to decipher the truth.
These are matters of importance.
As the transfer talk is now directed at the all-important summer market, there are enormous amounts of speculation swirling around Europe and the UK.
Not to worry however, because here at Tribalfootball, we have broken down the week's hottest transfer rumours, and inform you whether you should believe the paper talk or not.
Here are our top five trending transfer stories for the past week:
Don Balon says the Gunners have proposed a sensational swap deal with the Spanish giants.
Arsenal want Karim Benzema in return for the Chilean, as the North Londoners look to avoid selling Alexis to a Premier League rival.
Real president Florentino Perez wants to sell Benzema and replace with him with a younger version, but Zinedine Zidane wants to keep the French striker.
At 29 versus 28 years of age, this hardly seems like something Florentino would go for.
Add into the bargain that Alexis is a former Barcelona player and it appears to be some strong Spanish paper talk swirling in the wind.
Likelihood: While Alexis may leave Arsenal, I cannot see him in Madrid white
I know, I know! Another Real Madrid rumour involving De Gea.
But this one is a little bit juicy.
Our favourite Spanish speculation starters Don Balon are of the opinion that Jose Mourinho will let De Gea leave this summer.
However, his buyout clause of €70million will not be enough.
Mou wants Florentino to throw in Casemiro for good measure.
It seems ok in theory but I just can't see United parting ways with a player who will be the backbone of their desired return to their halcyon days (which really aren't that far behind us).
And I reckon Mourinho will be looking elsewhere for a holding midfielder. No offence Casemiro.
Likelihood: File this under P for 'probably not'
Luis Enrique is leaving the Nou Camp in the summer and there have already been more than a handful of coaches linked with the job.
'Kloppo' has reportedly told his mates he would love to take on the Barça role but won't nick off just yet as he has unfinished business at Anfield.
This rumour started awkwardly but ended the way we all expected.
Can't see Jurgen on his bike anytime soon, or at least until the Reds slip up somewhere along the way.
Likelihood: One day, maybe one day
Zlatan Ibrahimovic - Manchester United
Interested in: 2 or 3 new players
Zlatan wants United to show ambition this summer.
The Sunday Mirror says the big 'Zlat' will jog on if the Red Devils don't sign some stars at season's end.
Ibrahimovic wants to be assured that Mou and Ed Woodward are planning to bring in some proper quality otherwise he may be off to the States with the LA Galaxy.
Zlatan is determined to add the Premier League title to his burgeoning collection and would prefer to stick around at Old Trafford and re-live the recent glory days of the famous club by lifting the English crown while rubbing shoulders with some Antoine Griezmann types.
Likelihood: United makes signings. Zlatan stays!
This piece of gold from Diario Gol is telling us that Messi ain't too keen on one of Neymar's pals making his way to Catalonia.
Barça see Coutinho as a long-term replacement for Andres Iniesta but Messi is having none of it.
The Argentine maestro doesn't want another Brazilian in the dressing room and has told the club's brass not to bother with the 'Little Magician'.
Likelihood: Coutinho won't join Barça, but I doubt Messi had this strong a say