Tottenham Hotspur is showing its support for the AIA China Youth Football Development programme during this Saturday's match with Leicester City at White Hart Lane, reports www.fcbusiness.co.uk Players will wear special edition match shirts featuring the charity's logo that will be auctioned off to raise money for disadvantaged young people in China.
The initiative is part of Tottenham Hotspur's long-term partnership with AIA, which is committed to promoting increased sports participation and healthy lifestyles across the Asia-Pacific region.
The charity aims to promote the development of youth football across China through coach education, the improvement of sports facilities and the increasing participation in rural areas amongst primary school children.
Daniel Levy, Chairman, Tottenham Hotspur, said: "We are delighted to show our support for a cause that is close to the hearts of our principal partner, AIA, and one which we have been involved with since it launched last year.
"Our Global Coaching team, along with legends such as Ledley and Steffen, have been instrumental in delivering coach education workshops out in China alongside football sessions for some of the country's most disadvantaged young people.
The long-term partnership between Spurs and AIA provides a platform for both organisations to work together to grow brand awareness in key markets across the Asia-Pacific region, where the Club has an estimated fanbase of over 170 million.
