Tottenham officials are currently in Dubai for talks with a number of companies interested in sponsoring both their shirts and their new ground. "We always felt that the Middle East and the Far East were the best places to look for sponsorship partners," Paul Barber, Spurs' executive director, told The Telegraph.
"As well as the huge amount of print and television coverage a deal like this would generate, it would also give a new brand a key place in the skyline of central London," he continued.
"We don't want to get involved in guessing games," Barber insisted.
"Negotiations are ongoing and we want to take things slow. This could be a deal that lasts between ten to 20 years, so there is no need to rush."