Tottenham executive director Paul Barber said the club were ready to compete with Chelsea for potential sponsors as they continue their attempts to sell naming rights of their proposed new 56,000-seater stadium.
Chelsea's new chief executive Ron Gourlay admitted that, for commercial reasons, his club would consider selling naming rights to Stamford Bridge, provided the current name was included in the new one.
Barber maintains Spurs are in a different position regarding the naming of their new stadium, which will be located north of White Hart Lane.
"It's suddenly now two clubs in London that are looking for naming-rights partners and the potential sponsors have got a choice - they've got two very different propositions," Barber said.
"They've got an old, established stadium in Stamford Bridge. Chelsea have got a fantastic stadium there.
"We've got a new state-of-the-art, technologically advanced, environmentally friendly stadium planned, which will have no name attached to it and no history or heritage attached to that stadium.
"So if you are a potential sponsor you've got two very clear choices as to which particular one suits your brand and budget.
"There's a balancing act; it's great those stadiums exist already and that a sponsor can come straight in and name them tomorrow.
"But of course they've got with that the associated heritage and history of Stamford Bridge to contend with in the name.
"We have left the path clear for a sponsor to come in from day one, just as Arsenal did with the Emirates, so there are two very different scenarios."