The South Korean has scored five goals in his last seven games, and nine in all this season.
But in a Tottenham team containing scoring-machine Kane, he is only regarded as a superstar at Spurs by the management and his team-mates.
“All the team love him," said Pochettino of 25-year-old Son. “Not only because of his performances but because of how he is as a man.
“When we talk about Beckham, he is a massive icon in the world. Maybe Son is like this [in his homeland] but here he is so humble and such a normal guy, and that makes him bigger.
“And we, the coaching staff, give him the credit that he deserves.
“It's like a player next to Messi or Cristiano Ronaldo that deserve a lot of credit. When you are next to Harry Kane, who scores and scores and all that he achieves, it is normal that the focus is more on Harry Kane or on Messi or Cristiano Ronaldo than Son.
“I think he is so important for us.
“It is true that maybe he doesn't get the headlines of Harry and other players but it is good to recognise him. He is a great guy and a very good profesional. He is always there and he scores a lot of goals."