The meetings have been regarded as a success and TFC management insist they're taking all ideas on board:
Over the past 10 days, we've solicited and received a lot of feedback from a broad spectrum of season seat holders and supporters. Through emails, conversations, on-line chats and a series of Town Hall meetings we've heard a great deal and it has been very informative.
The Town Hall sessions were passionate, vocal and candid. The meetings were crucial to helping us understand your concerns. Toronto FC fans are unique - you love your club, you feel a part of the club, but your club has let you down on and off-the-pitch. We've now digested your feedback with the goal of identifying actionable items.
Several key themes have emerged throughout our discussions. We've summarized these themes and our plan of action for 2011 and 2012.
1. "Don't price us out of the building. When will price increases stop?"
For returning season seat holders who renew by the deadline, we will honour their 2011 prices for the 2012 season. In other words, there will be no price increase for the 2012 season for renewing 2011 season ticketholders.
2. "Toronto FC is MY Club. I don't want any other teams or games in my season ticket package."
For 2012, Toronto FC's season ticket package will only include the MLS regular season games and two Nutrilite Canadian Championship games.
3. "These Town Halls are good. Will you continue the dialogue?"
The Toronto FC Town Hall sessions were valuable and enlightening. We hope the sessions have been valuable for you as well. We are committed to holding similar sessions at BMO Field two times in 2011.
4. "Transportation: GO Trains arrive too close to kick-off. Leaving Exhibition Place is a nightmare!"
We understand this frustration. We will continue to work with Metro Police, Toronto Transportation, TTC and GO Transit to improve getting to and from games. A new exit from Exhibition Place to Lakeshore Blvd. is nearly complete and will help with post game congestion.
5. "Team performance is not where it should be. What is the club's direction in the short and long-term?"
With change comes the opportunity to make important decisions about our future. We're working hard to assemble a management team that is second to none in Major League Soccer. We are looking for leadership that will establish the vision for this team and create a winning culture so that Toronto FC will consistently compete for a championship.
We are excited about the opportunity for a fresh start as we prepare to launch our fifth anniversary season in 2011. To welcome you back and thank you for showing the world how Toronto supports this game like nobody else in North America, all season seat holders who renew their seats by Monday, October 25 will be attending our 2011 Home Opener on us - we're picking up the tab for your ticket for that game. Since you have already renewed - thank you - your account will be credited accordingly. More details about this will come in a separate email.
You have given us a lot to consider and in turn we hope our efforts demonstrate that we value your support and passion. We are extending our renewal deadline to 5 p.m. on Monday, October 25, 2010 to give season seat holders additional time over the weekend to think about our action plan and make their decision.
We look forward to seeing you back next year. And before that, we look forward to celebrating the best in North American soccer at the MLS Cup game at BMO Field on November 21.
Thank you again.