Everton fans have expressed their disappointment with the club's alterations to the crest.
Fans are particularly unhappy that the club motto, 'Nil Satis Nisi Optimum', as well as the iconic laurel wreaths, which denoted the club's past successes, have been dropped from the crest.
The Liverpool Echo reports one independent fans' website, Toffeeweb, ran a poll following the release of the crest. More than 10,000 supporters were asked to give their views on the new design, with 91% offering a "negative" response. As many as two-thirds went as far as to say that they "hated" it.
Across the social media platforms, Evertonians have been equally quick to voice their displeasure. On Twitter, a page named "No to new EFC badge", which claims that the design is "a disgrace to the club's name and heritage", had collected more than 3,000 followers by Sunday evening.