Winning the Premier League will take Manchester City's commercial opportunities into the stratosphere, says experts.
They would then be able to cash in commercially, according to Professor Tom Cannon of the University of Liverpool School of Management.
"With sponsors, advertisers, prices of season tickets and Champions' League games, executive boxes, overseas tours and so on, it would make a big difference," he told the Independent on Sunday, "especially since it would be the first time since the Sixties that they could call themselves champions.
"Globally it's really important, for instance in the kind of deal you can do for a tour of Asia when you're seen as Premier League champions. All the evidence at the moment is that sponsors and advertisers are basically moving upmarket. I think City have a brilliant communications and marketing team, the best in the Premier League, and they'll be very smart. So all in all you could be adding £25m to £30m to the bottom line."