West Ham United have signed a sponsorship deal with watch brand Royal London.
The company will become the official timing partner of the team for the next two years, taking in West Ham's final year at the Boleyn Ground and the first year in their new stadium in London's Queen Elizabeth Olympic Park.
Royal London will launch a range of limited edition, co-branded timepieces to commemorate the Hammers' final season at Upton Park.
Financial details have not been released.
"The club is thrilled to have signed this sponsorship agreement with a major British watch brand with a truly global presence," said Felicity Croft, commercial director at West Ham United.
"Royal London is a brand that has a clear synergy with us, as London's authentic football club, not least with next year's move to Queen Elizabeth Olympic Park."