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Time is money for Beckham

David Beckham has signed a personal endorsement deal with luxury watch brand Breitling, reports SportsPro According to an official press release, the 'long-term partnership' will see the ex-England captain become the face of Swiss company's Transocean Chronograph Unitime worldtimer watch and a global ambassador of the Breitling brand.

On announcing the endorsement, Beckham said: "I've always been a long-time admirer of Breitling. As a company they create not only the highest-performance watches but also timeless designs that have inspired generations. It was a natural choice for me to partner with this fantastic brand."

The new agreement will see Beckham add Breitling to a long list of high end personal sponsors that includes the likes of Armani, Adidas, Samsung, Pepsi, Burger King and Sainsbury's.

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Dave Williams

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