He told the club's official website: "My goals for the football team are ambitious - to secure Manchester City a position as one of the world's biggest football brands.

"I intend to increase the club's fanbase by reaching out to Manchester City fans across the world, not least in Asia and specifically in China and my home nation of Thailand.

"I intend to deepen the links between the club and its international supporters.

"We are looking at now how best to link our fans through membership and other schemes.

"I hope the unveiling of the new Chinese-language website will provide a gateway for Chinese-speaking football fans and media into the exciting and developing Manchester City club story.

"Our modest ambitions for City don't end with domination of the world game, we want to be a major brand in the commercial world too."