Liverpool has announced the launch of a new official website for supporters in Thailand. Thailand.liverpoolfc.com is designed to help the club's Thai supporters feel closer to the club through the delivery of daily local language content online.
Liverpool are estimated to have more than 14 million fans in Thailand.
As well as exclusive player interviews, breaking news and match action videos, the website will also include original locally-produced content to ensure the website retains a truly authentic Thai feel.
The Thailand.liverpoolfc.com website team are based in Bangkok - a city that can boast more than 400,000 followers of the official LFC Facebook page, more than double the amount of any other city in the world - and are also responsible for [email protected] Twitter account, the club's second-most followed local-language Twitter account.
Jeerawan Duangnam-Herriot, editor of the website, said: "The launch of Thailand.liverpoolfc.com is very exciting for Liverpool fans in Thailand as it will enable the club to offer great daily content in a language supporters here in Thailand can understand.
"While many people in Thailand understand English, many others find it difficult to follow the English-language Liverpoolfc.com website due to the language barrier.
"With this website, we intend to not just make the best content from Liverpool accessible in Thai-language but we're also producing original daily content that is specific to supporting Liverpool in this part of the world.
"A number of the most respected and followed LFC writers and independent websites will be contributing to Thailand.liverpoolfc.com every week and as fans look ahead to the team arriving in July, we'll have lot of fantastic content for fans to consume."