Thai media platform GMM Grammy have acquired the rights to eight European football club channels as it seeks to improve sales of its set-top boxes, reports SportsPro. It has acquired the dedicated club channels of Liverpool, Manchester United, Arsenal and Chelsea from the Premier League, as well as AC Milan, Borussia Dortmund and the Real Madrid and Barcelona networks.
GMM will broadcast selected live games and club programming on its own suite of channels, including GMM Z Sport One.
The move comes as GMM prepares to bid for the live Thai rights to the Premier League in the coming weeks.
