Australian telecoms giant Telstra has agreed a new partnership deal with the Football Federation of Australia (FFA), reports, The agreement will see Telstra offer its fans ticket upgrades at no extra cost and access to pre-sale tickets for selected Hyundai A-League games, among other promotional offers.

The tie-up is the latest addition to Telstra's Thanks loyalty programme, which offers customers tickets to live music and sporting events.

Telstra's chief marketing officer Mark Buckman said: "Telstra will be offering customers ticket upgrades in every round of the Hyundai A-League home and away series at no additional cost from now until April next year."

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