Setanta Sports and the SPL have announced a 48% increase in viewers to its live coverage of the Clydesdale Bank Premier League.
Official BARB (Broadcastersâ€™ Audience Research Board) figures show the average number of in-home viewers has risen to 143,500 per match (2008/09 season) up from 97,000 per match (07/08 season), an increase of 48%.
Colin Davidson, Head of Production, Setanta Sports commented: "Any increase in viewers is welcome, but given the current economic climate I am delighted with our impressive performance. I am especially pleased at the substantial increase in viewers to our entire live broadcast, this emphasises the quality and professionalism of our content."
In addition, the SPL also announced an increase in attendances of 0.7% at stadiums across the league.
Lex Gold, Executive Chairman, Scottish Premier League said: "We are delighted with the audience figures released today. This is excellent news for our partners and all of our clubsâ€™ sponsors.
"Setanta has been an excellent partner with first class production values and this is clearly reflected in todayâ€™s figures. Our attendances are also up by around 0.7% compared to last season.
"That represents about 700 extra fans coming to our games each weekend. These are average figures but the increase in people watching at home is clearly not having an adverse impact on our gates."