Spanish telecommunications company Telefonica is to end its partnerships with FC Barcelona and Real Madrid, as well as severing sponsorship ties with Spain's national team, reports, www.sportspromedia.com/.

The moves comes after a change in strategy from Telefonica, which recently secured the Spanish broadcast rights for the Uefa Champions League and Europa League, as well as Spanish soccer's top tier, La Liga.

The business now plans to stay connected to the commercial sector of the soccer industry through its television offering, but will continue with its partnerships in a variety of other sports.