Univision have announced that its exclusive coverage of the USA vs. Guadaloupe soccer match – part of the 2011 CONCACAF Copa Oro (Gold Cup) tournament – led TeleFutura to wins over rival Telemundo in the 9-11 p.m. ET time period on Tuesday, June 14.
Up against Telemundo, TeleFutura attracted more Persons 2+ (+14), Adults 18-49 (+47) and Adults 18-34 (+32%). Additionally, TeleFutura was the #2 network in the time period among Men 18-49 and Men 18-34, ahead of ABC, CBS and FOX. With this performance, the Gold Cup is outpacing the 2009 tournament through 18 matches across all key demographics by approximately 30%. See below for details and additional ratings highlights.
“On television or online, American soccer fans are turning to Univision for the best and most complete coverage of this major sporting event,” said Alexander (Sandy) Brown, Univision Communications’ president of Sports.
“With the USA and Mexican national teams among the final eight to move on to the quarterfinals of the Copa Oro, we expect this success to continue.”