EA Sports steps onto the field through unique Sydney FC sponsorship.
Hyundai A-League 2010 Champions Sydney FC and EA SPORTS, one of the world’s leading sports entertainment brands, are proud to announce a new partnership. EA SPORTS will sponsor Sydney FC for a series of home games during the 2010/11 Hyundai A-League season.
In a unique sponsorship deal, the EA SPORTS and FIFA 11 “We Are 11” logos will be emblazoned across the back of the famous Sky Blue strip. Fans can see the new strip in play during the next three Sydney FC home games – Sunday 26 September v Gold Coast, Wednesday 29 September v North Queensland and Monday 4 October v Adelaide United.
“At EA SPORTS, a core tenant of our brand is to work with the top Football leagues, clubs and athletes around the globe to support the growth of Football and to bring an unmatched level of authenticity to the videogame experience for sports fans and gamers,” said Chris Gatherer, Marketing Director for EA SPORTS in Australia and New Zealand.
“In keeping with this tradition, we are thrilled to now team up with Sydney FC for a series of exciting home games to showcase our support for Australian Football both on the field and in our videogames.”
Sydney FC player Brendan Gan was also involved in the development of the new videogame. Earlier this year, he travelled to EA SPORTS’ development studio in Canada where his signature moves were captured through a process known as Mo-Capping (motion capturing) and have been brought to life through animation in FIFA 11.
“This partnership between our strong brands in the Australian market is a perfect fit,” said Iggy Jovanovic, Head of Corporate Partnerships. “We are very proud that Sydney FC is the first Hyundai A-League club to be supported on the field by EA SPORTS, bringing a wealth of experience of partnering with teams in many of the world’s best leagues.
“Our supporters have given us nothing but praise for this partnership and see the wonderful benefits for both sides.”