"There has been contact between us and West Brom," said Rodgers.
"The chairman has been working very hard with Dan Ashworth, their sporting director, so there is a lot of discussions going on.
"There is nothing finalised as of yet but he is obviously a player that I like. He has pace, power and the ability of score goals.
"He is still young at 24 and he is in prime asset age but it is still ongoing. If we were to take Luke, the agreement would be a permanent move."