Swansea City has announced a new exclusive partnership with SBOBET, which will see the online bookmaker become the team's official Asian betting partner for the forthcoming season, reports www.sportspromedia.com/. "This is an exciting partnership that will help spread the Swans name throughout the world," said Leigh Dineen, the vice chairman at Swansea City. "There is huge interest in the Barclays Premier League in Asia and we want to be at the forefront of that interest.

"Crucial to the agreement is the fact that SBOBET has also agreed to assist us with our adult initiatives within the local community."

"We are delighted to be working with Swansea City during the forthcoming season as their official Asian betting partner," added Bill Mummery, the executive director at SBOBET. "We are also looking forward to supporting the adult initiatives within the Swansea Community Trust."