Swansea City are ending their relationship with shirt sponsor 32Red.
The deal had been due to run until the end of the 2013/14 season, but the club has announced it will withdraw from the agreement at the end of the current season "to engage with third parties who may be able to assist in the physical development of the stadium and support the club in its next phase of growth".
Swansea City vice-chairman Leigh Dineen said: "I'd like to place on record the club's enormous thanks for the support that 32Red has given us over the last four years.
"They have been a pleasure to deal with and played an important factor in our progress.
"I feel we have some exciting opportunities in the market place and have agreed to conclude the agreement with 32Red one year early and on friendly terms."