As featured on NewsNow: Football news

Swansea celebrate Chinese New Year with limited edition kit

Swansea City will wear limited edition warm-up shirts before their Premier League fixture against Manchester United this Saturday to celebrate Chinese New Year in partnership with main club sponsors Goldenway, reports www.fcbusiness.co.uk Goldenway, a global financial services provider, have arranged a series of celebrations to mark the New Year 'Year of the Goat' and bring the Premier League closer to its Asian fans.

Lunar Year celebrations take place on Thursday February 19th and will be observed in countries including China, Japan, South Korea, Singapore, Indonesia, Malaysia, and Vietnam.

Goldenway's digital advertising boards at the Liberty Stadium will also display Happy Chinese New Year messages throughout the match to fans watching in over 200 Premier League territories around the world.

A Goldenway spokesperson said: "Goldenway hopes that fans in Asia will appreciate the kind gesture of the Swansea City players who will celebrate this important part of Asian culture and heritage. We'd like to wish everyone prosperity in the Year of the Goat."

Swansea City boss, Garry Monk, said: "At Swansea City Football Club, we're very proud to be a part of the Premier League which is enjoyed by so many people across the world.

"Both the Premier League and Swansea City have a huge and passionate fan base in Asia. We're delighted that our sponsors Goldenway have arranged for us to honour the tradition of Chinese New Year by wearing limited edition t-shirts ahead of the upcoming match against Manchester United.

"We hope our celebrations of the Year of the Goat will bring us luck ahead of our match against United this weekend."

 For breaking stories and all the great banter like us on Facebook: facebook.com/tribalfootball

Video of the day:

Ian Ferris
About the author

Ian Ferris

×

Subscribe and go ad-free

For only $10 a year

  1. Go Ad-Free
  2. Faster site experience
  3. Support great writing
  4. Subscribe now
Launch Offer: 2 months free
×

Subscribe and go ad-free

For only $10 a year

Subscribe now
Launch Offer: 2 months free