Swansea have secured the largest sponsorship deal in their history with finance company Goldenway as their new shirt sponsor. Goldenway's GWFX brand will adorn home and away kits as part of an initial £2million one-year deal, with the option for an extension.
The deal was sourced and negotiated by sports marketing consultancy firm, SportQuake, who will also assist in managing the sponsorship.
Swansea chairman Huw Jenkins said: "We are delighted to have agreed a deal and we look forward to our partnership. We hope we can build up a great relationship over the next 12 months and hopefully the next few years.
"We have built the club up over the last 10 years, we have changed things, added things, and to be in the position we are today in the Premier League, with a company like Goldenway joining us makes the club very proud.
"Within the Premier League we are sure the profile of our club and Goldenway will be enhanced and we can have a good future together.
"It is always easy to get a sponsor when you want one, but finding the right one to suit the football club was very important."