Sunderland striker Kenwyne Jones says Premiership clubs must keep an eye on ticket prices given the global economic downturn.

Jones said: "We cannot risk football dying as fans turn away because they can no longer afford it.

"In the current financial crisis, you still want to keep football alive.

"At Sunderland we have taken the right steps. We have recognised these times and the board and owner have eased back on the prices.

"All the times you have a signing session I like to stay for hours. The fans deserve our gratitude and it is important that as players we keep their spirits alive, make them feel it is their club. You want to give them that sort of love back. At the end of the day they keep coming back to see us."