Sunderland striker Kenwyne Jones admits they must be more ruthless in front of goal if they're to beat the drop this season.

"We are really disappointed by the loss," admitted the 23-year-old reflecting on their defeat against West Ham. "We had a period when we could have killed the game off and didn't do that. We have to kill off teams and hopefully in the next few weeks we will learn to do that.

"We know we are good footballers and we need to turn these good performances into good wins. We need to start quickly. We lost at West Ham but we have to put that behind us. We have to hit the training pitch and try to make sure we become more ruthless."

Jones pulled no punches as to what would happen unless results improved against struggling opponents.

"If we want to stay in the Premiership we have to beat the teams around us," he said. "If we don't do that we will go straight back down."