Sunderland fans are furious with Steven Fletcher after he was snapped with his new £260,000 Lamborghini Aventador supercar.
The pic appeared just days before their 4-0 humiliation at home by Aston Villa.
Janet Rowan, from the Sunderland Supporters' Association, told the Daily Mirror: "We know footballers have these big flash cars. I just think the timing was really appalling and I can really understand the way that people have felt about this."
However, his agent Scott Fisher told the Daily Record that Fletcher had not put the image on Twitter - adding that it was the company who sold the supercar who posted the picture online.
Mr Fisher said: "It wasn't Steven that put the picture up. The company who were doing advertising on it done it. I don't know what the problem is and what people are getting excited about."
Most undeserved supercar ever? Steven Fletcher blasted by fans for posing with £260k Lambo http://t.co/HECNoTmQnZpic.twitter.com/QAzfmhocRZ
— Daily Star (@Daily_Star) March 22, 2015