Sunderland chief Margaret Byrne is delighted with their growing partners in Africa.
The Black Cats have partnered with global energy giants Symbion Power to build a ground-breaking new football academy in the Tanzanian capital, Dar es Salaam.
"Our sponsorship deal with Invest In Africa really catapulted the club onto the continent," Byrne explained.
"Now we have a partnership with Bidvest, a major South African conglomerate, Bidvest Wits Football Club and also Asante Kotoko in Ghana.
"We're taking baby steps. We want to make sure any work we are doing is proper and that we're getting our hands dirty and really getting involved."