Sunderland chairman Niall Quinn has hit out at his Premiership counterparts who enjoy big-noting themselves in the media.

"What horrifies me is people who've made money out of property or biscuit tins telling a class act who's managing their club who they should be signing," he said.

"That's for the birds, but it happens in a lot of cases. I see players signing and chairmen standing there with the jersey and their arms around the player and I say, 'Oh my God, what are they doing?' It's their call, they may like that and may be in it for that, but it's not right.

"If I start telling Roy Keane who to sign I'm going against my own doctrine. Football is football, administration is administration.

"I'm 100 per cent behind Roy on this. People are being pressurised into signing players from videos and giving agents lots of money. We won't do that. We have to keep our heads when this is going on."

Quinn, who led the £10m Drumaville Consortium's takeover last summer, added: "I want people to look at this relationship and say that's the way a club should be run.

"I pay the bills. I know exactly what Roy is doing. I see the plan and the philosophy and I've yet to question one of his signings because I understand the route he's taking."