Sunderland chairman Niall Quinn is pleased with manager Steve Bruce's transfer policy.

Despite the club's recent form slide, Quinn still has faith in Bruce's work in the market.

Steve gets what we're all about," Quinn told The Times. "He's from this region and he's promoting the kind of player who will buy into the kind of psyche we need and want. Football is so embedded in the psyche here. Certain people have come here in the past and they were showboaters, it didn't click and it didn't work - they fooled some of the people but not all of the people. We had to remove that kind of player.

"Obviously Steve is his own man and picks his own players to sign and I don't interfere, but the great thing I know is that he'll bring proper characters here, with proper respect for the North East. Lorik Cana, there's a typical example. I'm told that people who go to work on a Monday feel really good about having him as their club captain, they talk about him on the assembly lines at work, chuffed to bits.

"That's where Steve will do well at this football club. It's a well-known term in the football world that managers live and die by the players they sign and Steve's halfway there already because when you've got the kind of spirit he looks for in a player and he brings them to Sunderland, it's half the battle."