Sunderland chairman Niall Quinn doesn't regret his "beano" comments last month over the spending of some of his Premiership rivals.
He said: "I don't regret anything I said - all I said is we are trying to do the same thing and some of us are going to fail.
"There are people on the outside rubbing their hands because we have got the market going again.
"We are as guilty as anyone else and fair play to Portsmouth and West Ham, I wasn't having a go at them.
"But the only people benefiting are players and agents - they are taking all the money out of the game and when people realise that they will find out what the Premier League is all about."
Quinn singled out central defender Nyron Nosworthy to impress this season for his team, whose campaign starts on Saturday lunchtime with a home game against Tottenham.
The Irishman added: "If I was to name a player at our club who will make a name for himself this year it would be Nyron.
"He came up to us on a free transfer from humble beginnings.
"The fans are anxious to see how he gets on in the Premier League and, although we don't want to put pressure on him, we think he will do well."