Sunderland chairman Niall Quinn is desperate to rid the club of it's 'yo-yo' tag.
"Last season was the first time ever in the yo-yo history of the club that we have bounced straight back into the top flight after relegation, and it is so important that we consolidate and create a bit of breathing space to allow ourselves to go on and be in a healthier position year on year.
"There have been tough times that we have all shared and we will all share in enjoying the better days."