Sunderland boss Gus Poyet felt for Jozy Altidore after his howler in their 1-1 draw with West Ham United.
Altidore's goalscoring record for Sunderland now stands at one in 41 appearances and Poyet described the American as "devastated" by his howler in first half injury time.
Poyet said: "I have never seen Jozy like that. But we've got a long week and a great game to play next week and if we win that nobody will remember today or the miss or whatever we have done in a different way.
"If Jozy had scored you would have said it was a great decision to play him. I tried to say at him at half-time to look for the net and don't keep thinking about that, but he needs a goal."