Sunderland boss Roy Keane says he wouldn't flinch in splashing out £20 million on a player.
"But it's wrong to spend £10m and get a player who will just grab a few headlines for a few days. I want a player who I think can play a big part at the club. Three or four fees have been agreed in principle and we are waiting for things to fall into place over the next few days."
Chris Baird, Leighton Baines and Kieran Richardson are targets for Keane, who has admitted that the geography of the north-east puts him at a disadvantage.
He said: "I have to say I was in exactly the same position last year before taking this job, thinking 'Oh, I dunno, I don't really fancy going up there'. But that is part of my job; to try and sell the club to the players. Trying to get Dwight Yorke from Sydney wasn't easy but that is part of the challenge. All you want is the opportunity to talk to the player."