Sunderland boss Paolo di Canio is convinced Jozy Altidore will be a fans' favourite.

Altidore joined Sunderland in a £6m deal from Dutch side AZ Alkmaar, where he plundered 31 goals in all competitions last season.

"Altidore is also a great signing for us," said Di Canio to the Evening Chronicle.

"He can get the crowd going, as he showed against Fulham last weekend when he destroyed Aaron Hughes with a burst of pace.

"I know the fans love players who can excite. I am fortunate because I was a player, and I was a hero at West Ham!

"Maybe the other players worked really hard but I got all the attention because I was a number ten!

"The fans saw that Jozy is the kind of player who can do things, and he can be a hero here."

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