New Sunderland boss Paolo di Canio has put his players on notice: 'You must work, work, work!'
The fiery Italian, who has taken over from Martin Oâ€™Neill with only seven games to go, inherits a club in the middle of a relegation dogfight.
He told the club's TV channel: "I know only one way to get results at any level â€“ work, work, work, work, work.
"When I say work, that doesnâ€™t mean running for five hours, it means being focused for 24 hours per day, especially in training sessions.
"Sometimes you will have a very intensive session in terms of physical energy, sometimes you will have a lower intensity session but you have to be focused 100 per cent with your brain.
"Every single training session is a moment where you have to improve. That is what I want to deliver to my players, because otherwise you canâ€™t get results.
"What I can say is I donâ€™t like to promise anything to anyone, because the words can fly away sometimes.
"For sure the fans should know they have a manager who will work 26 hours per day, not 24, because this is my mission.
"This is a fantastic opportunity for me and my staff to have a chance to work for one of the biggest clubs not only in England, but in Europe.
"To work for a club which has over 40,000 people when we play at home is amazing."