Sunderland boss Paolo di Canio says he won't back down from having a pop at his players in public.
In his press conference Di Canio picked up a print-out of Sir Alex Fergusonâ€™s Harvard Business School report on managing Manchester United and jabbed a finger at one of the pages.
"Sir Alex Ferguson. Point No 4. Never, ever cede control," he said. "This is Paolo Di Canio. This is why Iâ€™m at the top level. This is the reality. I give stick to my players after a game if I believe they are wrong because Monday is too late."
Further citing Ferguson, he added: "Egos need a stick. Ferguson said that. They need a slap. Because they feel more protected. If 11 egos have a very weak manager they do what they want. If you have that you sink and sink and sink."
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