Sunderland boss Steve Bruce says the power is all in the hands of the players.
Bruce, who has lost the clubâ€™s last two record buys, Darren Bent and Asamoah Gyan, in 2011, insists that player power has left Âcolleagues such as ÂArsenalâ€™s Arsene Wenger and ÂLiverpoolâ€™s Kenny Dalglish equally impotent when a top asset decides he wants a move.
Bruce said: â€śArsenal canâ€™t keep hold of them. Itâ€™s part and parcel of what any club will face if someone is Âdetermined to go, whether it be Cesc Fabregas or ÂFernando Torres at ÂLiverpool.
â€śFor all the greatness of the Premier League, money and greed now spirals out of control.
â€śI can Âunderstand anyone who wants to better Âthemselves. Ambition is what makes the great Âplayers great players.
â€śThatâ€™s normal. Thatâ€™s what makes the best. The rest? Theyâ€™re driven by something else, which I can never come to terms with.
â€śIf weâ€™re not careful, weâ€™re going to alienate the man in the street.â€ť