The Sunday Telegraph and health food company Sanitarium are in a dispute regarding Everton star Tim Cahill.

The Australian midfielder is one of the faces of Sanitarium product Weet-Bix who were not impressed by recent stories linking Cahill with improper behaviour at a Sydney nightclub.

The Sunday Telegraph ran a front-page story about Cahill's alleged drunken exploits at Trademark Hotel which angered Sanitarium who proceeded to pull a full-age ad celebrating Cahill's goals against Japan in Melbourne last week from the Daily Telegraph and the Sunday Telegraph.

The feud has reportedly cost the media group an estimated $60,000.