West Ham United co-chairman David Sullivan says they'll always maintain their local roots.
Although it has not been widely publicised, the Joint-Chairman has also been generously supporting local charities from his own pocket during the summer.
He said: "We are, as we have always been, more than a football club. We see our role in the community of East London and Essex as a vital part of the role of the club.
"West Ham United is rooted in London, working with and for the community. We are more than a football club."