West Ham chief David Sullivan regrets missing out on Southampton striker Charlie Austin.
Sullivan said he would have tried to buy Charlie Austin if he'd known he was worth £4million.
The former QPR striker joined Southampton last month and notched on his debut in the 1-0 win over Southampton.
Sullivan said: “Contrary to reports, he is a player I have always greatly admired and his climb through the divisions is inspiring.
“I once said at £12million he was a gamble, with his injury record. However, if his financial demands are reasonable, Southampton have got fantastic value at £4m."