Birmingham City co-owner David Sullivan admits they need to find a bigger stadium and spend more wisely in the transfer market.
"And one thing I would like is for us to use our money a bit wiser.
"We've wasted a lot on bad buys like Mr (Ferdinand) Coly and the rest, the Danish winger (Jesper Gronkjaer).
"Looking back to those early days, I can tell you it was a lot more fun, fantastic fun.
"Players weren't getting astronomical money, there were no agents around and there wasn't the same pressure.
"I remember that last game of the season just after we came, we beat Charlton 1-0 on the last day at St Andrew's to avoid relegation to the old Division Three and it was like we had won the World Cup!"
