Stoke City chief executive Tony Scholes is supremely confident his side will avoid relegation this season.
The Potters currently sit 16th on the table, just three points above the drop zone, but the chief has full faith in not having to put into place a contingency plan for if they do happen to drop down to the Championship.
"We are absolutely focused on staying in the Premier League and all of our plans are on that basis," Scholes told Sky Sports News.
"However, I wouldn't be doing my job if we weren't aware of the financial impact and full impact of the alternative."
He added: "This is the first of any kind of blip we have had in probably seven years and anyone who has been in football will tell you that's an incredibly long period of time."
