Stoke City are celebrating record season ticket sales for their Premiership promotion.
Stoke chief executive Tony Scholes announced record season-ticket sales of 17,000 yesterday and then said he was confident the club's larger fanbase was here to stay.
Stoke have smashed their previous best of just under 10,000 sales after fans responded to the prospect of Premier League football by last night's deadline for mid-priced tickets.
The club are now poised to average attendances of more than 20,000 for the first time since the 1979-80 campaign, the last time they were promoted to the top flight.
He explained to The Sentinel: "When we were in the Championship, our support was lower than some of the clubs we compare ourselves to.
"We have seen that now with the numbers of season tickets we have sold.
"It is about getting the support of young children, who then stay with you, and also from the older people who had perhaps stopped coming.
"We have gone into the Premier League, they have started coming back, and then some stick with you when they realise how they are looked after and entertained.
"This is our opportunity, particularly if we are able to make our Premier League stay more than a year, to really ramp up the crowd levels.
"We believe we will do that."
Scholes expects many games to be sell-outs next season when about 27,000 fans will be packed in to the Britannia Stadium.
He also thanked fans who have backed the club by buying season-tickets.
He said: "Once again this shows the fantastic level of support that is out there for this football club. This is by far the largest number of sales we have ever had and I would like to thank all those who have shown their support by committing to season-tickets.
"We are looking forward to big crowds for all of our games next season."