Stoke City boss Mark Hughes feels they can learn from the Southampton model.
The Potters lost 1-0 to Southampton on Saturday.
"If you look back over the years Southampton have spent big money on kids and that is why they are reaping the benefits of it," he said.
"Stoke haven't had the benefit of that but in the future, given the investment of (owners) the Coates family into the club we will get a return on that money without a shadow of a doubt, but it will take time."
