Chelsea's new chief executive, Ron Gourlay, has admitted the club are ready to sell off the naming rights to Stamford Bridge and hope to raise up to £150m, reports The Independent. The Blues hope to tie a sponsor to a 10- to 15-year deal, worth in the region of £10m a year.
Samsung, Chelsea's shirt sponsors in a £13m-a-year deal that runs until 2013, are one possible stadium partner. Another option is Etihad Airways, also Manchester City's shirt sponsors. The company currently has a three-year deal with Chelsea as the club's airline partner which runs out in May.
The ground's location on the flight path to Heathrow Airport could be a selling point if Chelsea are happy to put advertising on the roofs of their stands.
Sponsors, however, may be wary of attaching their name to the ground, as it could prove immensely unpopular with fans, as at Newcastle.