Tottenham chairman Daniel Levy is seeking huge money from two new sponsorship deals.
The Daily Mail says Levy is aiming for a combined £50million from naming rights for Tottenham's new stadium and their next kit deal.
Levy, who always expects staff to achieve his targets, is said to be looking for £25m a year from each agreement.
To put that in context, the expected naming rights deal for the Olympic Stadium with Indian technology giants and car makers Mahindra is understood to be worth £5m annually.
Levy already has a shirt deal in place with Nike for £25m a year, although Spurs' £10m-a-year contract with Under Armour still has one more season to run.