Juande Ramos has left Tottenham's star players in no doubt that reputations count for nothing under his leadership at White Hart Lane.
The former Seville boss watched his side squander a position of strength at Manchester City on Sunday.
Spurs led 1-0 at half-time only to end up on the wrong end of a 2-1 defeat to Sven-Goran Eriksson's side.
The Republic of Ireland striker had put Spurs ahead with his 21st goal of the season but was substituted for Darren Bent with City having just equalised. He stomped off the pitch mouthing obscenities before hurling his tracksuit to the floor as he took his seat on the bench.
It was the seventh time in the last eight matches Keane, Spurs' top scorer, had either been substitute or substituted - but Ramos says no player is more important any other.
"I treat everyone equally within the squad and players know they have a right to play just as much as anyone else," he said.
"We don't give any value or importance to conversations like that.
"I make changes according to the requirements of each game, what I think are for the benefit of the team.
"From time to time you do need to give players a rest when they have played a lot of minutes themselves."
On Keane's reaction to being brought off Ramos added: "I don't worry about that at all.
"If a player is going to get angry about something it is not for me to worry about."
