Tottenham boss Martin Jol admits expectations have been raised after spending £40 million on new signings this summer.
He said: "There is more pressure now because people expect more this season.
"There are always high expectation levels at Spurs, but in the past they were more cynical than realistic. We first have to prove that we are a top-four club because we have never done that before.
"People say we've had five quarter-finals in the last two seasons, so we have to come up with silverware, but that is very special."
Former midfielder Micky Hazard, who played in the sides that won the FA Cup in 1982 and UEFA Cup in 1984, is convinced the ex-West Brom midfielder will take Tottenham to new heights this time - but urges the fans to stay patient if he fails.
He said: "If they don't achieve a top-four place, Martin should be given more time - not have people on his back.
"I am confident this is the year we will break into the top four."