Sporting Kansas City has entered into a new sponsorship agreement with Boulevard Brewing Company, reports SportsPro. The local brewery becomes the official craft beer sponsor of the team for a five-year period, expanding on a previously informal partnership between the two Kansas City organisations.
As part of its commitment, Boulevard will title sponsor the Boulevard Members' Club at Kansas City's Sporting Park. No financial terms were released.
"The synergy between our two brands has been incredible, so we're obviously thrilled to continue the partnership in an even bigger way," said Andy Tretiak, the club's chief marketing officer. "We're already working on some cool new programmes for the upcoming season."
Boulevard's director of marketing Jeremy Ragonese added: "This has been in the works for a long time. Our mutual fans have been outspoken in their support for an alliance between Boulevard and Sporting KC, and their passion for our brands makes this a natural fit."